Tuesday, June 30, 2009

Clear Gone, But Airport Ads Added

The Clear service, a fee-based program for frequent travelers that was designed to help people pass through airport security checkpoints faster, has gone out of business. Those who shelled out the annual $200.00 membership fee are now back to waiting in the long airport lines, and no refunds are being offered.

According to the company's website, "At 11:00 p.m. PST on June 22, 2009, Clear ceased operations. Clear’s parent company, Verified Identity Pass, Inc., was unable to negotiate an agreement with its senior creditor to continue operations. Verified Identity Pass regrets that Clear will not be able to continue operations."

Meanwhile, travelers in many U.S. airports will begin seeing display advertisements on the baggage claim conveyor belts as they pick up their checked luggage after a flight. It's a program designed to boost revenues for airports, while taking advantage of a captive audience of travelers waiting for their luggage. Is a program created by Double Take Marketing that will soon launch within at least 15 U.S. airports.